ALLinONE
ALLinONE is leading a new model in neighborhood preservation: transforming vacant landmark properties into centers for co-creation, community activation, and social impact. With a commitment to making these spaces accessible to all who call these neighborhoods home, ALLinONE stands as an alternative to new development and cycles of displacement.
With a visionary new take on co-working and real estate development, and preparing to launch its flagship center in Flatbush, ALLinONE needed a new brand identity and digital home that reflected its exciting ambitions and artistic roots.
Brand Strategy
Identity Design
Website Design
Digital Development
Merchandise
Architecting a new creative coalition
The brand strategy sought to crystallize ALLinONE’s alternative approach and mission to empower communities. This is not your average co-working space for self-focused professionals; instead, ALLinONE seeks to invest in the artists, activists, and local leaders that truly keep their neighborhoods vibrant and unique.
Brand messaging and personality needed to balance the company’s for-profit status with a genuine commitment to enable communities to take the lead and self-determine. The brand leads on feeling grounded and grass-roots, yet still holding a high bar for action, ambition, and equitable practices.
A glow up
With the ALLinONE team feeling connected to pre-existing elements like the glowing halo, our design team evolved the identity system to increase versatility and legibility for a brand that would live online, in print, and out loud in real estate spaces. We introduced a new mark, a more vibrant and extensive color palette system, and abstract graphic language — all to highlight the brand’s optimistic approach, craftiness, and a sense of infinite possibility.
Driving memberships and community belonging
The ALLinONE website design offers a streamlined experience for users: two paths to explore everything a membership has to offer as well as the brand’s greater mission to bring all parts of the neighborhood into the fold. This digital hub opens doors for everyone to feel part of the action—from joining public events, to signing up for a co-creation membership, to reading up on exactly what’s happening in their backyard.
Come one, come all
ALLinONE’s flagship co-creation space in Flatbush officially opened doors in February 2024. Preserving a beloved 1800s church that was originally destined to be torn down, ALLinONE ushers a new chapter for this key neighborhood landmark, creating a new center for community gathering and social impact.
Let’s work together.